Why you fail at every diet 😱

The last bank holiday is done here in the UK, cue the influx of social media posts priming you to “diet for Christmas” to “shred before Santa” 💀 🤡 🤮 

The fitness industry love a marketing tactic, and this time of the year is no different, and maybe fat loss is your goal, maybe you would like to feel healthier, more inclusive, balanced…

But you’d also love to feel the freedom, the peace, the calm, remove the food noise, the guilt, the body shame.

And you see these approaches, knowing you’ve tried them before, and failed. 

While you lost weight, you likely regained the weight, and looking back at when you lost weight you notice that you still had food fear, binge eating tendencies were still there, you felt louder food noise, and actually still hated your body.

Now you feel helpless, highly critical, hopeless, you want to change but you also know you fail at everything. 

Here’s the thing, you haven’t failed ANY diet 📣

THESE DIETS FAILED YOU.

They’ve plastered over your food relationship and handed out macros, calories, points, syns, diet plans as a way to “fix you”

But you’ve never needed fixing. 

They’ve increased your preoccupation with food, your limiting beliefs, now you have a bank of rules, your permission to do anything halted, you lack joy, fun, play, and feel like a shadow of your former self. 

To me I always felt like I was there but the lights weren’t on, having been exactly here before. 

By masking over your food relationship, these methods have only perpetuated your overeating, your food guilt, body shame. 

Put simply you’ve done the best you can with what you’ve been given, it’s what you’ve been given that’s been unhelpful and damaging.

You see, emotional eating, overeating, all or nothing isn’t something that needs removing or fixing, it’s not a wound to bandage. It’s something that needs understanding on an individual level.

Why you eat the way you do

How food is serving you 

What else could better support you 

Alongside building an inclusive diet to remove the noise, gaining permission to eat to stop the novelty, forming self compassion, resilience, boundaries. Developing awareness of your feelings, labelling them, being able to meet your needs with adaptive coping strategies outside of just food.

Your food relationship is not about food. 

It’s about how you feel, your emotional regulation, those bunch of limiting beliefs you have, the disembodiment from years of dieting.

You’re not broken, you’re not past it, you’ve just, like so many, been fed a barrage of nonsense that’s only heightened your self blame, self criticism and in some cases self hatred. 

I’m not going to lie and say it’s easy, following that 8 week MFP may “feel easier, but is it easy long term, when you get to the end of the year and you’ve spent another Christmas consumed by binge eating; with no presence, no connection; no memories, carrying the weight or guilt and shame into another new year. 

Harsh, but it’s the reality, and a cycle I lived for a decade.

Here we have the place to end the cycle, to stop the constant suffering, mentally and physically, the guilt, all or nothing, the pendulum swing between restriction and bingeing. Our bespoke methodology, our compassionate, honest coaching, helps you to feel at peace, with food, in your body and end the years of dieting nonsense. 

Thrive with Life Coaching Application